audience – Music in the night

AVERAGE NIGHTLY AUDIENCE

Proportion of the adult population listening to Radio Luxembourg at some time during the evening.

(Estimated population)

S E R I E S

	Spring	Summer	Autumn
1954	7,450,000	4,450,000	8,900,000
1955	8,080,000	3,760,000	6,280,000
1956	6,050,000	3,960,000	5,440,000
1957	6,070,000	5,090,000	5,920,000
1958	4,930,000	3,940,000	5,010,000
1959	4,360,000	3,910,000	5,210,000
1960	5,542,000	5,135,000	5,502,000
1961	5,628,000	5,330,000	5,750,000
1962	6,290,000	6,000,000	5,840,000
1963	6,290,000	6,500,000	6,540,000
1964	6,170,000	5,950,000	5,300,000

AVERAGE NIGHTLY AUDIENCE

Spring Series–Yearly Comparisons

Percentage of all adults listening at some time during the evening to Radio Luxembourg

Source: Gallop Consolidated reports

AVERAGE NIGHTLY AUDIENCE

Summer Series–Yearly Comparisons

Percentage of all adults listening at some time during the evening to Radio Luxembourg

Source: Gallup Consolidated reports

AVERAGE NIGHTLY AUDIENCE

Autumn Series–Yearly Comparison

Percentage of all adults listening at some time during the eveing to Radio Luxembourg

Source: Gallup Consolidated reports

AVERAGE PROGRAMME AUDIENCE

Proportion of the adult population listening to the average Radio Luxembourg programme
(Estimated population)

S E R I E S

	Spring	Summer	Autumn
1954	2,050,000	1,100,000	2,550,000
1955	2,160,000	888,000	1,560,000
1956	1,440,000	1,120,000	1,560,000
1957	1,660,000	1,660,000	1,850,000
1958	1,660,000	1,100,000	1,260,000
1959	1,180,000	980,000	1,260,000
1960	1,345,000	1,386,000	1,302,000
1961	1,386,000	1,390,000	1,470,000
1962	1,490,000	1,530,000	1,410,000
1963	1,570,000	1,740,000	1,700,000
1964	1,490,000	1,570,000	1,200,000

PROGRAMMES PER LISTENER

Average number of programmes on Radio Luxembourg heard per listener per evening
(Average for the series)

S E R I E S

	Spring	Summer	Autumn
1954	4.0	3.2	4.5
1955	4.2	3.4	3.9
1956	3.2	2.8	3.4
1957	3.2	2.6	3.1
1958	3.0	2.9	3.0
1959	3.1	2.9	3.6
1960	3.6	3.2	3.8
1961	3.7	3.3	3.6
1962	3.9	3.6	3.8
1963	4.2	3.7	4.1
1964	4.0	3.8	3.6

AVERAGE PROGRAMME AUDIENCE

Spring Series–Yearly Comparisons

Percentage of all adults listening to the average Radio Luxembourg programme

Source: Gallup Consolidated reports

AVERAGE PROGRAMME AUDIENCE

Summer Series–Yearly Comparisons

Percentage of all adults listening to the average Radio Luxembourg programme

Source: Gallup Consolidated reports

AVERAGE PROGRAMME AUDIENCE

Autumn Series–Yearly Comparisons

Percentage of all adults listening to the average Radio Luxembourg programme

Source: Gallup Consolidated reports

Cite this page as: Radio Luxembourg, "Audiences," in Music in the night, 1965, http://208.televault.rocks/audiences.
Cite this page on Wikipedia:

{{cite web |url=http://208.televault.rocks/audiences |authors=Radio Luxembourg |title=Audiences |year=1965 |website=Music in the Night |publisher=Transdiffusion Broadcasting System |access-date=2019-04-25}}

Since 1st April 1963 ‘Music In The Night’ has been attracting an average nightly audience of just over one million. The programme which is on the air from midnight to 3 a.m. during Summer Time and until 2 a.m. during British Winter Time is tremendously popular with motorists and long distance lorry drivers and a large amount of mail is received from night nurses, students and night factory workers. There are also a lot of ‘under the blanket’ teenage listeners. Radio Luxembourg pioneered early morning listening in the United Kingdom and it is our intention to improve the current programme by including items of special interest to the type of listener likely to be tuning in after midnight.

PROGRAMME PRESENTATION

Music for all age groups is our aim in ‘Music In The Night’ with a special L.P. section between 12.30 and 1 a.m. each morning. Current pops will be included between midnight and 12.30 a.m. and from 1 a.m. till close down our aim is to play pop standards with the accent on melody. Apart from the L.P. section the programmes will be presented by our own D.J.’s direct from Luxembourg.

COMMERCIALS

It is intended to reserve the majority of the time for ‘Spots’ and clients buying into ‘Music In The Night’ should pay special attention when producing ‘Commercials’. These should be designed to fit into the mood of the programme and experience has taught us that the 30-second commercial is the most effective in the early hours of the morning.

TARIFF

SPOT ANNOUNCEMENTS	Midnight-1 a.m.	17/- per second.
	1 a.m.-2 a.m.	12/- per second.
	2 a.m.-3 a.m.	10/- per second.
AIRTIME	Midnight-1 a.m.	£40 per ¼ hour.
	1 a.m.-2 a.m.	£30 per ¼ hour.
	2 a.m.-3 a.m.	£20 per ¼ hour.

SERIES DISCOUNT

Series discount is the same as for all English language broadcasts.

KNOWN AUDIENCE

Surveys conducted by Social Surveys (Gallup Poll) Ltd. give the audience to ‘Music in The Night’ commencing at midnight as follows.

8th April	940,000
14th April	1,110,000
8th May	1,110,000
22nd July	101,000
20th August	1,220,000
12th September	1,380,000
7th October	930,000
21st November	1,030,000

Cite this page as: Radio Luxembourg, "Music in the Night," in Music in the night, 1965, http://208.televault.rocks/music-in-the-night.
Cite this page on Wikipedia:

{{cite web |url=http://208.televault.rocks/music-in-the-night |authors=Radio Luxembourg |title=Music in the Night |year=1965 |website=Music in the Night |publisher=Transdiffusion Broadcasting System |access-date=2019-04-25}}