Audiences

AVERAGE NIGHTLY AUDIENCE

Proportion of the adult population listening to Radio Luxembourg at some time during the evening.

(Estimated population)

S E R I E S

SpringSummerAutumn
19547,450,0004,450,0008,900,000
19558,080,0003,760,0006,280,000
19566,050,0003,960,0005,440,000
19576,070,0005,090,0005,920,000
19584,930,0003,940,0005,010,000
19594,360,0003,910,0005,210,000
19605,542,0005,135,0005,502,000
19615,628,0005,330,0005,750,000
19626,290,0006,000,0005,840,000
19636,290,0006,500,0006,540,000
19646,170,0005,950,0005,300,000

AVERAGE NIGHTLY AUDIENCE

Spring Series–Yearly Comparisons

Percentage of all adults listening at some time during the evening to Radio Luxembourg

%

Source: Gallop Consolidated reports

AVERAGE NIGHTLY AUDIENCE

Summer Series–Yearly Comparisons

Percentage of all adults listening at some time during the evening to Radio Luxembourg

%

Source: Gallup Consolidated reports

AVERAGE NIGHTLY AUDIENCE

Autumn Series–Yearly Comparison

Percentage of all adults listening at some time during the eveing to Radio Luxembourg

%

Source: Gallup Consolidated reports

AVERAGE PROGRAMME AUDIENCE

Proportion of the adult population listening to the average Radio Luxembourg programme
(Estimated population)

S E R I E S

SpringSummerAutumn
19542,050,0001,100,0002,550,000
19552,160,000888,0001,560,000
19561,440,0001,120,0001,560,000
19571,660,0001,660,0001,850,000
19581,660,0001,100,0001,260,000
19591,180,000980,0001,260,000
19601,345,0001,386,0001,302,000
19611,386,0001,390,0001,470,000
19621,490,0001,530,0001,410,000
19631,570,0001,740,0001,700,000
19641,490,0001,570,0001,200,000

PROGRAMMES PER LISTENER

Average number of programmes on Radio Luxembourg heard per listener per evening
(Average for the series)

S E R I E S

SpringSummerAutumn
19544.03.24.5
19554.23.43.9
19563.22.83.4
19573.22.63.1
19583.02.93.0
19593.12.93.6
19603.63.23.8
19613.73.33.6
19623.93.63.8
19634.23.74.1
19644.03.83.6

AVERAGE PROGRAMME AUDIENCE

Spring Series–Yearly Comparisons

Percentage of all adults listening to the average Radio Luxembourg programme

%

Source: Gallup Consolidated reports

AVERAGE PROGRAMME AUDIENCE

Summer Series–Yearly Comparisons

Percentage of all adults listening to the average Radio Luxembourg programme

%

Source: Gallup Consolidated reports

AVERAGE PROGRAMME AUDIENCE

Autumn Series–Yearly Comparisons

Percentage of all adults listening to the average Radio Luxembourg programme

%

Source: Gallup Consolidated reports

Cite this page as: Radio Luxembourg, "Audiences," in Music in the night, 1965, http://208.televault.rocks/audiences.
Cite this page on Wikipedia: {{cite web |url=http://208.televault.rocks/audiences |authors=Radio Luxembourg |title=Audiences |year=1965 |website=Music in the Night |publisher=Transdiffusion Broadcasting System |access-date=2019-04-25}}

Music in the Night

Since 1st April 1963 ‘Music In The Night’ has been attracting an average nightly audience of just over one million. The programme which is on the air from midnight to 3 a.m. during Summer Time and until 2 a.m. during British Winter Time is tremendously popular with motorists and long distance lorry drivers and a large amount of mail is received from night nurses, students and night factory workers. There are also a lot of ‘under the blanket’ teenage listeners. Radio Luxembourg pioneered early morning listening in the United Kingdom and it is our intention to improve the current programme by including items of special interest to the type of listener likely to be tuning in after midnight.

PROGRAMME PRESENTATION

Music for all age groups is our aim in ‘Music In The Night’ with a special L.P. section between 12.30 and 1 a.m. each morning. Current pops will be included between midnight and 12.30 a.m. and from 1 a.m. till close down our aim is to play pop standards with the accent on melody. Apart from the L.P. section the programmes will be presented by our own D.J.’s direct from Luxembourg.

COMMERCIALS

It is intended to reserve the majority of the time for ‘Spots’ and clients buying into ‘Music In The Night’ should pay special attention when producing ‘Commercials’. These should be designed to fit into the mood of the programme and experience has taught us that the 30-second commercial is the most effective in the early hours of the morning.

TARIFF

SPOT ANNOUNCEMENTSMidnight-1 a.m.17/- per second.
 1 a.m.-2 a.m.12/- per second.
 2 a.m.-3 a.m.10/- per second.
AIRTIMEMidnight-1 a.m.£40 per ¼ hour.
 1 a.m.-2 a.m.£30 per ¼ hour.
 2 a.m.-3 a.m.£20 per ¼ hour.

SERIES DISCOUNT

Series discount is the same as for all English language broadcasts.

KNOWN AUDIENCE

Surveys conducted by Social Surveys (Gallup Poll) Ltd. give the audience to ‘Music in The Night’ commencing at midnight as follows.

8th April940,000
14th April1,110,000
8th May1,110,000
22nd July101,000
20th August1,220,000
12th September1,380,000
7th October930,000
21st November1,030,000
Cite this page as: Radio Luxembourg, "Music in the Night," in Music in the night, 1965, http://208.televault.rocks/music-in-the-night.
Cite this page on Wikipedia: {{cite web |url=http://208.televault.rocks/music-in-the-night |authors=Radio Luxembourg |title=Music in the Night |year=1965 |website=Music in the Night |publisher=Transdiffusion Broadcasting System |access-date=2019-04-25}}
1965 // TRANSDIFFUSION BROADCASTING SYSTEM