Music in the Night

Since 1st April 1963 ‘Music In The Night’ has been attracting an average nightly audience of just over one million. The programme which is on the air from midnight to 3 a.m. during Summer Time and until 2 a.m. during British Winter Time is tremendously popular with motorists and long distance lorry drivers and a large amount of mail is received from night nurses, students and night factory workers. There are also a lot of ‘under the blanket’ teenage listeners. Radio Luxembourg pioneered early morning listening in the United Kingdom and it is our intention to improve the current programme by including items of special interest to the type of listener likely to be tuning in after midnight.

PROGRAMME PRESENTATION

Music for all age groups is our aim in ‘Music In The Night’ with a special L.P. section between 12.30 and 1 a.m. each morning. Current pops will be included between midnight and 12.30 a.m. and from 1 a.m. till close down our aim is to play pop standards with the accent on melody. Apart from the L.P. section the programmes will be presented by our own D.J.’s direct from Luxembourg.

COMMERCIALS

It is intended to reserve the majority of the time for ‘Spots’ and clients buying into ‘Music In The Night’ should pay special attention when producing ‘Commercials’. These should be designed to fit into the mood of the programme and experience has taught us that the 30-second commercial is the most effective in the early hours of the morning.

TARIFF

SPOT ANNOUNCEMENTSMidnight-1 a.m.17/- per second.
 1 a.m.-2 a.m.12/- per second.
 2 a.m.-3 a.m.10/- per second.
AIRTIMEMidnight-1 a.m.£40 per ¼ hour.
 1 a.m.-2 a.m.£30 per ¼ hour.
 2 a.m.-3 a.m.£20 per ¼ hour.

SERIES DISCOUNT

Series discount is the same as for all English language broadcasts.

KNOWN AUDIENCE

Surveys conducted by Social Surveys (Gallup Poll) Ltd. give the audience to ‘Music in The Night’ commencing at midnight as follows.

8th April940,000
14th April1,110,000
8th May1,110,000
22nd July101,000
20th August1,220,000
12th September1,380,000
7th October930,000
21st November1,030,000

Airtime tariff

ENGLISH TRANSMISSIONS 208 METRES MEDIUM WAVE

Prices quoted apply to AIRTIME ONLY. Production charges extra

RATES QUOTED ARE FOR A 15 MINUTE AIRTIME SEGMENT

PROGRAMME TIMES1st SEPT-31st MAY1st JUNE-31st AUGSUNDAY TARIFF
6 - 6.30 PM£50 £50
6.30 - 7£65 £65
7 - 7.30£80£25£25
7.30 - 8£90£55£55
8 - 9£105£80£80
9 - 10£110£90£90
10 - 10.30£115£115£115
10.30 - 11£95£95£95
11 - 11.30£70£70£80
11.30 - 12£50£50£80
12 - 12.30£40£40£60
12.30 - 1£40£40£40

Agency commission is 15% of all Airtime purchased, all other charges are nett.
During British Summer Time, English transmissions commence at 7 p.m.
During period of G.M.T., transmissions commence at 6 p.m.
Figures in bold show Summer rates from 1st June to 31st August.

Spot announcement tariff

ENGLISH TRANSMISSIONS 208 METRES MEDIUM WAVE

TIME IN SECONDS

60 SECS45 SECS30 SECS15 SECS7 SECS
6 - 6.30 PM£90£72£52£33£20
6.30 - 7£105£83£60£38£23

Above rates apply to G.M.T. only

60 SECS45 SECS30 SECS15 SECS7 SECS
7 - 7.30 PM£133£77£105£61£76£44£48£28£29£17
7.30 - 8£154£126£121£99£88£72£55£45£33£27
8 - 9£193£126£151£99£110£72£69£45£41£27
9 - 10.30£193£147£151£116£110£84£69£53£41£32
10.30 - 11£154£154£121£121£8888£55£55£33£33
11 - 12£133£133£105£105£76£76£48£48£29£29
12 - 1£52£52£40£40£26£26£14£14£10£10
1 - 2£36£36£27£27£18£18£9£9£5£5

Figures in bold show Summer rates from 1st June to 31st August.
Agency commission 15 per cent on cost of spot.
Airtime, production and supplementary charges including use of station announcer included in spot
Cost does not include the fees of specially recorded commercials or studio charges for same.

1965 // TRANSDIFFUSION BROADCASTING SYSTEM